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Imani - The Designer Studio Interview

By Interviewer at 12/16/07 08:00
Name of your website?

Imani - The Designer Studio

Your name?

Sultan Asi

Your Location (city, etc)

Manchester

Please give us a short summary of your website?

Stockist of Well known Pakistani Designers clothes.

What inspired you to launch your own website?

Global recognition of Pakistani Products.

When did you launch your first website, and what was it?

Launched our web site in December 2006. www.imanistudio.com

How did you decide on a name for your website?

This was my company name for the last 15 years

What makes it different from other, similar offerings?

This is the only web site that is representing multiple Pakistani Designers under one name and that is "imani studio.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

To have a successful business for living as well as show the world Best of Pakistani Products.

How does your investment of time and money balance against your success?

It is ongoing struggle, and you have to go with the today's technology, I think consumers are changing their way of life as fast growing international technology, so keeping it up with the modern era is challenging.

If you had an unlimited development budget for development, how would you change your site?

I will always keep it up simple and informative as much as possible to usable for every body.

If your site got really big, really quickly, would you be able to keep up with the demand?

Everybody is in the race to be big and get known in the relative fields.

What unexpected costs and headaches have you had to deal with?

Intensive marketing to stay on the scene.

What has been your biggest challenge?

To compete with fake and counterfiet products.

What method has been most successful for promoting your website?

Every media.

How has running your website differed from your expectations?

up to now it has been very successful as we expected.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

It is only one year old with 4 month beark due to some changes and we will run it as long as we exist.

Replace this with a question of your own

What are the benifits to have a web site?

What is your website address?

Imani - The Designer Studio

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