Name of your website?InnerCircleLife classic, casual aspirational clothing, for men and women
Your name?
Julian Cooper
Your Location (city, etc)
Dubai
Please give us a short summary of your website?
nnerCircleLife.com offers versatile classic casual clothing, with styles to suit all ages. Whether you are 20 or 50 Inner Circle garments can fit into your way of life by simply incorporating key elements of the range into your existing wardrobe to strike a relaxed yet age appropriate balance.
What inspired you to launch your own website?
Its been a personal dream to launch a brand of clothing for the online community. Made in Europe we have tried our best to bring quality products to market at a reasonable price.
When did you launch your first website, and what was it?
Apparel Intelligence is the first website that i launched to promote fashion design consultancy.
How did you decide on a name for your website?
InnerCircleLife was decided on to be inclusive and part of a community. Life becaise we want to offer more than just clothing.
What makes it different from other, similar offerings?
We are making in Europe but really selling at good prices.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
To establish the brand with our target consumer audience and build a relationship with out consumers.
How does your investment of time and money balance against your success?
We at the beginning of our journey. It takes a long time to establish a brand especially when reaching the online community. We have overcome many obstacles nd i am sure there are many to come. We are looking forward to the future.
If you had an unlimited development budget for development, how would you change your site?
Yes we have a huge amount of ideas that we want to put into action.
If your site got really big, really quickly, would you be able to keep up with the demand?
The only limitation we have is the manufacturing process. But with careful supervision and stick control we have the experience to manage growth.
What unexpected costs and headaches have you had to deal with?
The internet has been our biggest hurdle and learning from scratch we have had a difficult journey.
What has been your biggest challenge?
Coordination with all aspects of the business.
What method has been most successful for promoting your website?
Direct contact with the consumer has proved to be most effective.
How has running your website differed from your expectations?
The web is far more complex than i initially thought.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
We have been up for less than one year and we will continue.
What is your website address?
InnerCircleLife classic, casual aspirational clothing, for men and women
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