Name of your website?Childish Couture
Your name?
Erika Patron and Diane DeMarino
Your Location (city, etc)
San Marcos CA
Please give us a short summary of your website?
A chic childrens boutique
What inspired you to launch your own website?
We both have two kids: Erika : a 5 month old girl and 3 Year old girl, Diane: 6 month old Boy and 3 year old Boy. We wanted to work from home and be our own boss.
When did you launch your first website, and what was it?
We launched in July, it was www.childishcouture.com
How did you decide on a name for your website?
We wanted something that cute and chic... childish is all around (infant , tot and maternity), couture is upscale.
What makes it different from other, similar offerings?
We aggregate local talent in the same area as our own, we are big on supporting the talent in our neighborhood. But we also provide hard to find clothing and gifts.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
Goal, is to be sucessful and possibly open another store. We would like to enjoy the time with the family, it is well overdue..
How does your investment of time and money balance against your success?
We know it is a time management thing, we have strengths the each other does not have. The investment will payoff either as a sucessful company or as a learning experience, either way we gained knowledge.
If you had an unlimited development budget for development, how would you change your site?
Open a store tomorw, get the ball rollong faster, currently we are awaiting the store to be built. It is a painful long process...
If your site got really big, really quickly, would you be able to keep up with the demand?
Yes, we would have too.
What unexpected costs and headaches have you had to deal with?
Inventory and lots of it.
What has been your biggest challenge?
Working with a 5 and 6 month old. They are the true bosses.
What method has been most successful for promoting your website?
Networking.
How has running your website differed from your expectations?
Time investment... you think you can flip a switch and it runs without flaws... well it doesn't . Our website is still a work in process, but is improving each day.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
We have been running it for 3 months now, we will contiue for at least 3 years..... note we will consult with SEO's... get help to improve.
What is your backgroud before you started this adventure?
Diane: currently works as a marketing director for a San Diego lavish resort , Erika : is a Chemical consultant and Chemical Database analyst
What is your website address?
Childish Couture
