Many love to look fancy, but when they cannot afford to purchase original attire that they would like to be seen in, many are forced to wear whatever it is that's closest.The closest thing to a brand name item would have to be another brand name item with a similar style, but many opt to simply purchase "knock off" items at cheap rates.
Bootlegged products will always be around as all people of earth aren't able to afford these products at their original prices, therefore, the bootleg seller will always have work cut out for them, literally.
Link: Why Would People Buy Ripoff Goods? (knock offs); Clothe